Lifecycle & CRM Marketing
Hi, I'm Ana 👋
I help growing companies turn fragmented CRM activity into lifecycle systems that drive conversion, loyalty and repeat revenue.
What I can help you get done
From strategy and journey design to hands-on execution, I help you get more value from your CRM.
Audit your CRM and identify high-impact opportunities
Build onboarding, lead nurturing, retention and win-back journeys
Get more value through better data, segmentation and automation
Launch or optimize loyalty programmes
Support CRM implementation, migration and team adoption
Step in as a Fractional CRM & Lifecycle Lead
Want to know a bit more?
I’ve led CRM, lifecycle, growth and loyalty initiatives across international markets and multiple brands, mostly in travel and hospitality tech.
More about my experience →Let’s work together.
Whether you’re planning a CRM migration, looking to improve your customer lifecycle or need ongoing senior support, book an introductory call and tell me what you’re working on.
Not sure exactly what support you need yet? That’s completely fine! We can figure it out together.